Comprehensive Digital Marketing & Website Transformation
Client Overview
Prasad’s Dental Care is a well-established dental clinic in Pune led by Dr. Vikram Prasad and Dr. Aditi Prasad, offering advanced dental treatments with a strong focus on patient care, hygiene, and trust. While the clinic had a growing offline reputation, its digital presence needed a structured, performance-driven approach to attract, engage, and convert online users into patients.
The Challenge
Before partnering with Zedify Digital, the clinic faced several digital growth challenges:
- An outdated website that lacked speed, clarity, and conversion focus
- Inconsistent social media activity with no clear brand identity
- Limited visibility in local search results
- No structured paid marketing strategy for lead generation
- Absence of long-term digital planning and measurable performance tracking
The objective was to build a strong, sustainable digital ecosystem that would consistently drive awareness, trust, and patient enquiries.
Our Strategy & Approach
Zedify Digital onboarded Prasad’s Dental Care under our Annual Marketing Plan, ensuring a long-term, integrated digital growth strategy rather than short-term fixes.
1. Website Design & Development
We designed and developed a modern, fast-loading, mobile-first dental website tailored specifically for patient conversion.
Key focus areas:
- Clean, professional UI aligned with healthcare branding
- Clear service structure and patient-friendly navigation
- High-performance optimization for speed and stability
- Conversion-driven layouts with clear call-to-actions
- SEO-ready architecture for long-term organic growth
Website: https://prasadsdentalcarepune.com/
2. Search Engine Optimization (SEO)
A comprehensive SEO strategy was implemented to improve local and organic visibility:
- On-page SEO for dental services and location-based keywords
- Optimized meta tags, headings, internal linking, and content structure
- Local SEO enhancements to strengthen Google search presence
- Technical SEO improvements to support faster crawling and indexing
This helped the website attract high-intent local traffic actively searching for dental services.
3. Google Ads – Lead Generation Campaigns
To drive immediate patient enquiries, we planned and executed Google Ads campaigns focused on intent-based keywords and geographic targeting.
Campaign highlights:
- Search ads optimized for appointment-focused keywords
- Location-specific targeting for Pune-based users
- Continuous monitoring and optimization for lead quality
- Conversion tracking to measure real patient enquiries
The result was a steady flow of qualified leads directly from paid campaigns.
4. Social Media Management & Content
We managed the clinic’s social media presence with a structured, brand-consistent approach:
- Regular posting schedule with educational and promotional content
- Custom-designed creatives aligned with the clinic’s brand tone
- Content focused on treatments, awareness, trust, and engagement
- Improved visual consistency and professional presentation
This ensured continuous visibility and reinforced brand credibility across platforms.
Results & Impact
Through a unified digital marketing strategy, Prasad’s Dental Care achieved:
- Increased website traffic from organic and paid channels
- Consistent inbound patient enquiries via Google Ads
- Improved local search visibility for dental services in Pune
- Stronger brand presence across social media
- A scalable digital foundation supporting long-term growth
Conclusion
This project is a strong example of how website design, SEO, paid advertising, and social media, when executed together under a long-term strategy, can deliver measurable business outcomes for healthcare providers.
Prasad’s Dental Care continues to work with Zedify Digital under our Annual Marketing Plan, benefiting from a stable, performance-driven digital ecosystem designed for sustained growth.